Our Story

Caitlin’s roots are in construction and pattern making. Having practised these crafts since the age of 12, it has become second nature. Finding that inspiration often comes at the most unexpected of times in the evolution of her label, Caitlin couldn't imagine a world where she couldn't bring these inspired pieces into fruition. Consequently, she is always working on new, elevated pieces which make up our Seasonal Collections and exclusive In house range that are designed to merge seamlessly into every woman’s wardrobe.

Each and every piece in the Seasonal Collections and In House range is dreamt up in Caitlin’s backyard studio, affectionately known as The Shed. A fully equipped open plan studio sits at the back of Caitlin’s Kumeu residence, and you’ll often find her there stitching up future creations or balancing a hard day of research with a good cup of coffee (or three).