Choosing bridesmaid dresses is one of those wedding moments that feels so exciting… until you suddenly realise how many opinions, body shapes, colours, and “what ifs” can come with it.
The good news? It doesn’t have to be stressful.
Bridesmaid dressing should feel like an extension of the day itself - thoughtful, beautiful, and genuinely fun.
Our Bridesmaid Collection was designed with exactly that in mind. Timeless silhouettes, luxurious fabrics, and pieces your girls will feel confident in from the ceremony right through to the dance floor (and beyond).
Here are my top ten tips for choosing bridesmaid dresses that everyone will love, including you.

1. Comfort is key
Your bridesmaids are with you all day - walking, standing, hugging, dancing - so make sure they feel good in what they’re wearing. Comfort always shows.
2. Mix it up if you want
Don’t stress about everyone being in the exact same dress.
Same colour, different styles? Same style, different colours? It always looks chic and considered.

3. Think beyond the wedding
Pick something your bridesmaids will actually want to wear again. A timeless and re-wearable silk slip dress can easily double as a party dress later.
4. Play with colour
Weddings don’t need to be matchy-matchy. Choose a palette you love, and let your girls pick tones that flatter them best.

5. Confidence looks good on everyone
When your girls feel good, they’ll look good. Consider a few different silhouettes to suit different bodies as it makes everyone feel more comfortable and confident.
6. Fabric makes the difference
Beautiful fabric changes everything. Quality silk or satin not only photographs perfectly, but feels amazing to wear all day.

7. Don’t forget the fun
Choosing bridesmaid outfits should be enjoyable, not stressful. Pour some bubbles, make it a try-on party, take photos, and laugh. It’s part of the memory.
8. Buy a second shirt for the groom!
Not technically a bridesmaid tip… But one that has stuck with me.
Trust me, the groom will thank you when the first shirt ends up with makeup on the shoulder from hugs (or a little sweat from all the celebrating).

9. Accessorise
Sometimes it’s the little things, such as matching earrings, chic heels, or a ribbon in their hair, that tie the bridal party together without needing identical dresses.
10. Remember the bigger picture
At the end of the day, it’s about celebrating love with your favourite people. If everyone feels comfortable and happy, the outfits will shine even more.

Create Your Dream Bridal Party
We’ve made it easier than ever to coordinate your girls. Explore our interactive tool to submit your favourite looks and let us help you handle the rest.